The liberalization of the world trade, and the fact that the rice consumers in the industrialized countries are more and more demanding rice to be not only economical but also healthy, tasty, safe, and sound in respect to human welfare and the environment, are changing so far quantity-oriented rice processing, guaranteeing the nutrient supply for a nation, into an international quality-oriented food market.
The competitiveness of food production will soon be more dependent on the reliability of the safety and the quality of the food and acceptability of the production procedures than on quantity and price.
We have implemented a consistent mandatory rice inspection & detailed laboratory analysis form part of the routine control. Testing is regularly performed by our experienced and highly qualified analyzers, improving the hygiene standards right from growth, procurement to delivery to end customers.
Being a paddy grower a strong emphasis is given from seed selection, spraying, irrigating & applying different scientific techniques to guarantee a robust & nutritious growth of paddy. Quality Assurance, in contrast to quality control, is the implementation of quality checks and procedures to immediately correct any failures and mistakes that are likely to reduce the quality of the rice at each production step.
Our Standard Operating Procedures are followed which guarantee the desired quality of the products at each production step.
We are committed to making a contribution to the community we live and work in, striving every day to create better products,with greater care,both from the standpoint of hygiene and the microbiological profile. This is the philosophy that we strive daily to pursue to serve our Clients with respect, which has made Pakistan Rice Export Company the respective firm in Pakistan in the sector of rice, with exports throughout the world.
Regular participation in events like Gulfood exhibition Dubai makes it possible to get in touch with a large number of customers from different countries.The company is one of the leading exporters of 1121 Sella Basmati & Super Kernel Basamti in Pakistan, because prime importance is given to quality as “Quality is our motto.
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